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Slay Rosé

Case Study View
Gallery View

Industry

Food & Beverage

Company Size

10-50

Summary

a vivid and vibrant rebel in a sea of uniformity

Rose wine bottle with artistic label on pink and yellow background.

ProjecT Scope

Creative Direction
Art Direction
Branding
Consumer Packaged Goods
Label Design
Collateral System
Design
Naming

Collaborators:

Leon Ingram

Press / Awards:

Dieline
Mindsparkle Mag
Behance - Best of Dimension

In a world oversaturated with conventional rosés, we partnered with Slay Rosé, a brand that's ready to challenge the status quo and thrives on counterculture. Our task was to reflect their audacious spirit and non-conformist DNA in their branding and packaging, helping them stand out in an industry of 'basic' counterparts.

Press Review

“Slay Rosé’s Metal Visual Style Warns Basic Beckys To Beware”

Rudy Sanchez for Dieline Magazine
Close-up of a vibrant, colorful abstract painting.

Designing a Killer Label

We aimed to visually capture the spirit of Slay Rosé - a vivid and vibrant rebel in a sea of uniformity. We took inspiration from musical vibrations and the palpable energy that surges through a crowd at a concert, transforming that feeling into an array of colors that adorn the packaging. Warmer hues of yellows, oranges, and reds shiver through the cooler shades of purples and blues, creating a mesmerizing visual spectacle.

Elegant wine bottle with a colorful abstract label on a pink backdrop.
Vivid close-up of wine label art with dynamic brush strokes.
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Capturing the Brand Essence

Photography for Slay Rosé was a deliberate exercise in accentuating the brand's vibrant and dynamic character while amplifying the unique elements of the product. We shot the Slay Rosé bottle against a pink seamless backdrop, a creative choice that served to illuminate the rosé color notes within the liquid, enhancing their appeal and drawing the viewer's attention. Furthermore, our use of a dual gel lighting setup allowed us to complement the vivacity of the bottle label, creating a symphony of hues that echo the brand's countercultural spirit.

Slay Rose foil business card on pink background.
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A Logo with Plenty of Attitude

Our close friend and frequent collaborator, Leon Ingram, crafted the logo for Slay Rosé inspired by the logos of dark metal bands. The result is a logo that resonates with the brand's rebellious identity, setting a potent tone for the packaging. We are thrilled with the balance struck between legibility and the primal and often esoteric markings that define the structure of heavy metal band logos. In a design era where every wine brand seems to rely on safe, comfortable asethetics, counteracting these trends gives us great joy.

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